The Fitness Creator Network
Where brands meet training culture.
FitBodega ranks fitness creators and tracks the brands actively paying for creator content — then connects the two. Creators get paid work in their inbox every Monday. Brands get creators who actually train.
Brands should pay the people who actually train.
How the Deal Radar works
Brands post deals on our network. Once our team approves a deal by hand, we email the creators who have joined the Deal Radar, and they take it. Free on both sides.
- 01Join the Radar: the week's deals land in your inbox every Monday.
- 02Complete a profile: you're On the Radar, and brands browsing the network can find you.
- 03Get ranked in the 100: a Journal feature and a shout on our channels.
We also track where brands are already spending, so creators know who's buying even before a deal is posted here.
Every deal is read by a person before it reaches you. No spam, and you leave in one click.
See the full boardOn the board
Open listings we found on public boards and brand program pages. Every card says where the application actually happens.
001SWShopify wellness/supplement store owner (unnamed)
$300 fixed per month (paid test first)Listed on Pitchlo · apply on pitchlo.com
20-30 Shopify product pages and Facebook ads per day, copy in English/Spanish, photos placed and mobile-checked
facebook · shopify
Apply on pitchlo.com002SBSupplement brand (unnamed)
$1,250 base pay plus performance incentivesListed on Pitchlo · apply on pitchlo.com
Edit UGC-style short-form ads, AI-animated ads and VSLs from scripts; generate AI B-roll in Higgsfield and source B-roll
meta · tiktok
Apply on pitchlo.com003UCUGC creations and products research
$65Listed on Pitchlo · apply on pitchlo.com
Create UGC content for the brand and research potential winning products in women's active and gym wear
Apply on pitchlo.comThe Radar
Who's buying creator content right now
Market intelligence: these brands are actively spending on creator content. None of them has posted a deal to FitBodega yet. We publish these as opportunities for partnerships.
001
Therabody
75 active creator adsNo deal posted here · observed
Motion reports Therabody running 75 active Meta ads at roughly 9 new creatives per week, skewing to Headline, Feature-Benefit and Offer-First formats tied to seasonal gifting.
Pitch a post-leg-day recovery demo with a giftable holiday cut, since their creative mix is offer- and gifting-led and under-indexed on real athlete demos.
002
lululemon
362 active creator adsNo deal posted here · observed
GoMarble's brand tracker reports lululemon running 362 active ads with hook-pattern and format analysis refreshed from Meta's Ad Library.
Pitch a fit-and-fabric 'honest review' format that tests their gear across run, lift and recovery days, which converts better than polished brand film.
003CWCreate Wellness
130 active creator adsNo deal posted here · observed
Motion's library shows Create Wellness running 130 active Meta ads at roughly 63 new creatives per week, leaning on Demo, Montage and Testimonial formats, and the brand also appears on Motion's current trending-ads feed.
Pitch testimonial-plus-demo creatives aimed at women and non-'gym bro' audiences, matching their stated push to democratize creatine beyond the gym-bro stereotype.
Ranked monthly
The FitBodega 100
The FitBodega 100 tracks creators and businesses on the rise, who's credible, and who's worth a brand's attention — updated monthly.
Top 100 Fitness Influencers
1 Chris Bumstead · 2 David Goggins · 3 Kayla Itsines
Top 100 Gyms in the World
1 CrossFit Mayhem · 2 Westside Barbell · 3 Gold's Gym Venice
Top 100 Fitness Retreats
1 Club La Santa · 2 Sensei Lanai, A Four Seasons Resort · 3 Tiger Muay Thai
Free for creators on the Radar
How do you measure up?
Not in the top 100 yet? Get a free audit of your creator presence, benchmarked against the FitBodega 100: concrete improvements, each one showing how a ranked name handles it. It comes with joining the Radar.
Creator Spotlight
GET RANKED. GET FEATURED.
Complete a profile and you're On the Radar: brands browsing the network can find you. Profiles are the shortlist for the FitBodega 100 (100 spots, updated monthly), for Journal features, and for our social channels.
Complete your profileThe Magazine
The Journal
The stories behind the creators, coaches, and the industry shaping training culture — and what's next.
Journal / 7 min
The Mid-Tier Arbitrage: Why 10K-100K Fitness Creators Are Underpriced
In the 10K-100K band, rates tend to follow follower count while results follow audience trust. Here is how fitness creators can document that gap and negotiate it into better terms.
Journal / 7 min
UGC vs. influencer posts: two products, two prices
UGC sells production—content the brand runs on its channels. Influencer posts sell distribution—access to your audience. Different deliverables, different pricing logic.
Journal / 6 min
Gifting vs. paying: when free product works and when it insults
Send product as discovery, not compensation. Gifting works when creators can say no; once you require a post, you are hiring and must pay accordingly.
For gyms, studios & coaches
Get featured in the network
Gyms, studios, coaches, and recovery spaces that join the network get a reviewed listing. Stand-out spaces are showcased in the Journal and across FitBodega's social channels.
Run a gym, a run club, or a brand with a community? Co-host a deal drop with us and we send it to your people and ours. Let's collaborate.