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Welcome to the Network: Jordi Emily

FitBodegaOctober 20, 20263 min
Welcome to the Network: Jordi Emily

Welcome to the FitBodega network, Jordi Emily.

Behind @24hourscouple is a fitness couple with an Instagram audience of 500K+. Their lane covers strength, functional training, getting in shape and a healthy lifestyle. Their aim is simple: get people to start training and keep healthy habits.

!Jordi Emily of @24hourscouple

How it started

The starting point was not a goal. It was a check on where they stood.

"We started training in 2020, during quarantine when we realized that our health wasn't at its best."

Years on, the driver has changed. What keeps them training now is "how good we feel thanks to our healthy habits." The payoff is the feeling, not the finish line.

What they make

The output is fitness and lifestyle content made as a pair.

"We create fitness and lifestyle content as a couple, sharing workout routines, practical fitness tips and our journey toward a healthier lifestyle."

It is built for people who are starting out or rebuilding. The content is "designed to inspire and help people build sustainable habits," and to help them enjoy the process together.

The work nobody sees

Every post has a production behind it. Most viewers never see it.

"What most people don't see is the work behind every piece of content," they say, and that includes the constant search for new ways to connect with their audience. The other half is time. In their words, "building a community takes consistency and patience."

That patience shows in the numbers. An audience of 500K+ does not come from one good week.

!Jordi Emily training

What they want you to feel

The message is built around staying power, not perfection.

"We want people to feel motivated, inspired, and confident that they can build a healthier lifestyle" without giving up on enjoying life. They put the standard plainly: "fitness is not about perfection, but about consistency, balance."

That applies to them as individuals and as a couple. The shared format is the point, not a side detail.

Products and partnerships

Their gear and tools come from daily use. The list covers fitness equipment, sportswear, supplements, healthy food, apps and wellness products. The filter is fit: "We use products that genuinely fit our active lifestyle."

The bar for a brand partnership is just as clear. A yes is a partnership that "aligns with our values, feels authentic and allows us to create engaging content that showcases the product naturally in our everyday lives."

For brands, that means integration into real routines, not a product held up to a camera.

Work with them

Here is their pitch to brands, in their own words:

"Our strength is making fitness feel accessible, motivating, and fun while building a genuine connection with our community."

They add: "We know how to turn everyday experiences into creative content that captures attention and helps brands connect with their audience."

If your product belongs in an active, everyday routine, this is a credible fit. Equipment, apparel, nutrition, apps and wellness brands are the natural starting points.

Follow Jordi Emily on Instagram: @24hourscouple

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